I often hear the objection from potential clients, "Now is not a good time." While it's understandable that the past five years have been financially challenging the question I often ask is, "When will it be a good time?" However this question sounds like I'm begging the point. As anybody can tell you begging is not the way to gain clients. Therefore, the question I ask instead is, "When is the best time to get sick or hurt?"
This question always seems to make the potential client pause and for good reason. I'm never certain what the person is actually thinking, but obviously they're thinking. That's exactly the point I'm trying to make. Just because we mentally decide to put things off doesn't change what could and statistically can happen to us.
Here are a few statistics to help prove my point.
Do you save any of your annual income? 48% of U.S. families don't.
68% of adult Americans have NO savings earmarked for emergencies.
65% of working Americans say they could not cover normal living expenses even for a year if their employment income was lost; 38% could not pay their bills for more than 3 months.
Just over 1 in 4 of today's 20 year-olds will become disabled before they retire.
Every 40 seconds someone in the US has a stroke. 600,000 people will experience their first stroke (this year).
Every 34 seconds, an American will suffer a heart attack. 785,000 will have a new coronary attack (this year).
Of course, the honest answer to the question is there is no good time to get sick or hurt, but for many Americans getting sick or hurt would be financially devastating. That's why it's important for employers to offer voluntary benefits such as accident sickness plans, disability income and critical illness plan.
Employers should offer these plans as a generous way of offering some type of benefit to their employees. On a practical level it helps cover any liability the employer may face. Also, it helps gap existing benefit plans such as deductibles, coinsurance etc. Employees should closely weigh their options as to those things which concern them the most. Does cancer run in the family? Am I a sole breadwinner? Does someone in the family participate in sports or other activities that could be accident prone?
There is no good time to get sick or hurt. There are ways to protect oneself and one's business. Now is the best time to act. Like the old adage goes, "There is no better time than the present."
Source by Richard Enriquez